There are many places and ways that you can promote yourself or your business using the internet. We all know about the main channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube and Google+. Which channel you use will be based on the audience you want to target or the best vehicle for your message.
Some of you will just focus on one channel, while others will use multiple channels. If you are targeting multiple channels consider an automation tool to reduce the effort required and gather engagement analytics. If you want to track conversions from your content marketing efforts there are a range of tools available which normally include dynamic tracking URLs in your posts.
Facebook – Engage your audience with updates, advice and promotions. Consider paid promotions to get more reach.
LinkedIn – Helps to manage your professional relationships, grow your business network and connect with new prospects.
Twitter – Share up to the minute news, events and updates. Maximise reach with hashtags.
Pinterest – Create company boards and pin content relevant to your audience.
YouTube – training videos, client testimonials and product demos.
Google – Create a profile for your business on +. Register as a local business.
Instagram – Share images of your products and inspirational words that are relevant to your customers.
You also have webinars, podcasts, press releases, local search and PCC.
Regardless of the channel, most of these are focused on getting customers to engage, with a lot of them arriving at your website. You need to have your website ready to receive them:
Landing pages to convert, specials, offers, downloads and promotions
Presenting your business
Directing customers to buy
Where you can you should optimise your content engagement to capture emails. Email marketing is considered to be one of the best tools for internet sales.
Based on the integration and channels your use you can then use paid marketing to promote to those who have shown an interest in what you offer.
Good content marketing