Do You have a Social Media Strategy Goal?
You can spend a lot of time on Social Media, creating materials, giveaways, interesting posts, promotions all in an effort to attract new customers or maybe just to get likes and followers.
But if you really want Social Media to work for you and you are serious about Social Media as a way to achieve your what you want, then you need to have a goal. Having a goal will focus you on how you measure your success and then how you optimise your social media efforts.
Based on your goal it may become obvious that certain Social Media platforms are not going to work for you, or that you need to be across multiple platforms to create the exposure and direct them where you want them to go. You may find that certain images, messages, words, videos, have more impact than others with your target audience.
Start with one or two and see how it can potentially focus your message and maybe even reduce your efforts.