More and more people are using social media to help the make purchasing decisions. A recent survey said that 81% of people have used the internet to research their purchases and 64% have used social media to influence their buying decision. If they ask a question of their social media connections and get a response, it becomes the instant validation of a company or product.
As a business, you really want to get into these social circles and here is why.
- When an existing customer sits down and reviews their social media feeds and your business shows up it strengthens your brand, loyalty, and engagement with them. If they like your post it then feeds out to their social connections, providing promotion and instant validation of your brand with their friends.
- For those that are not in your social connections, there are public posts in social media. Again any interaction with your post creates an immediate sharing and recognition of your brand.
- Most social media platforms now have their own search engines. So when inspiration strikes why go to Google if you are already in your social media app, just do a search there. Searches will present public posts and social media advertising (eMarketing) relevant to the search criteria.
A good social media plan will drive potential customers to your brand, social media prescence, and website where you have the opportunity to turn them into a loyal customer.
Our engagement process starts with a no-obligation meeting to discuss your business goals and to give you a better understanding of what can be achieved from Social Media. Give us a call.