I look at these quotes and see three common things appear. A vision, a problem to solve and the doing. Like any good strategy these are significant components.
As I spend more time helping businesses with strategies, I think the most important of these is a problem to solve. Without this you have nothing to offer.
As you look to expand and grow your business, one of the best things you can ask your self is what other problems do my customers have that are closely associated to what you already do for them. You may already be hearing it in conversations. “Do you also do……..”, “Do you know someone who can……..”.
Also have a look at you competition and see what other complementary services they provide.