Digital disruption has forever changed the sales and marketing landscape. Instead of waiting to be told about a company’s products and services, buyers are turning to social media to research vendors and make buying decisions.

In this new environment, it’s more crucial than ever for sales and marketing to align and create a united social media strategy to reach prospective customers. Organizations that have embraced social selling are able to influence buyers throughout their buying journey, provide them more value and ultimately drive sales success.

As much of the B2B buying process continues to move online, social networks have become fundamental to the success of sales organizations. In fact, sales professionals who use social selling help best-in-class companies achieve a 16 percent gain in year-over-year revenue. Today’s top salespeople are using social media to increase their revenue potential, exceed quota, prospect more efficiently, and consistently create a more robust pipeline.

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