5 Ways You Should Be Using Social Media as Your Top PR Platform

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced and more delicate matter. We need only […]

How to deal with Toxic bosses

Bad bosses contaminate the workplace. Some do so obliviously, while others smugly manipulate their employees, using them as instruments of their own success. Regardless of their methods, bad bosses cause irrevocable damage to their companies and employees by hindering performance and creating unnecessary stress. The stress your boss causes is bad for your health. Multiple studies have […]

7 Ways to Go From a Boss to a Leader

Many people view the terms “boss” and “leader” as interchangeable — but they are vastly different. To determine which one you are, I encourage you to honestly answer this question: Do you: a) see your team members as an aggravating necessity that you have to put up with in order to accomplish day-to-day activities and achieve goals? […]

Why Your Company’s Culture Is Crucial to Its Value

A new study finds that executives overwhelmingly believe culture is vital to how their business performs, but few are fully satisfied with the current state of their company culture. Your company culture differentiates your business from that of your competitors and influences the behavior and performance of your employees. But while you’re immersed in it every day, you may not be […]

Why Strategic Planning Fails

Making Goals Really Matter and Work Goals are critical measurements of accomplishment, progress, and success. However, how goals are created is a situation often rife with issues and challenges – especially when the goals are made up, or disconnected from a well-understood and sensible foundation. Too many organizations have goals that are untethered to anything […]

Why You Should Build a Culture of Giving Back

Making charitable donations isn’t simply a feel-good thing. If you do it right, those donations can drive change in your community and within your organization. Giving to your favorite charity feels good, there’s no denying that. But your charitable initiatives can have a greater impact on your company than you may think. Gone are the […]

51 Rules for Leadership Excellence

If you’re a fan of the “head slap” made famous by NCIS character Leroy Jethro Gibbs, you know that this non-injurious action is usually meant as a reminder when a team member is in violation of one of the Gibbs rules. Gibbs’s rules originated from his first wife, Shannon Gibbs, when she told him at their first meeting that “Everyone […]