An advertising campaign created from your analytics

Analytics advertising

An advertising campaign created from your analytics A traditional approach to creating an advertising campaign is to develop a message that you think will attract customers and try it out. If you have several ideas, you may test these in an A/B advertising campaign to understand which message gains you more customer interactions. Over time and with much […]

5 Ways You Should Be Using Social Media as Your Top PR Platform

Archery

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced and more delicate matter. We need only […]

14 Ways to Qualify a Sales Lead

Questions

During your first conversation with a prospective customer, your job is to discover if they’ve got the money to buy your offering and if you’re talking to the person who has the authority to buy. To this end, there are fourteen questions that you should memorize so that you can introduce one or more of […]

How to deal with Toxic bosses

Odd one out

Bad bosses contaminate the workplace. Some do so obliviously, while others smugly manipulate their employees, using them as instruments of their own success. Regardless of their methods, bad bosses cause irrevocable damage to their companies and employees by hindering performance and creating unnecessary stress. The stress your boss causes is bad for your health. Multiple studies have […]

7 Ways to Go From a Boss to a Leader

Steve Jobs

Many people view the terms “boss” and “leader” as interchangeable — but they are vastly different. To determine which one you are, I encourage you to honestly answer this question: Do you: a) see your team members as an aggravating necessity that you have to put up with in order to accomplish day-to-day activities and achieve goals? […]

Why Your Company’s Culture Is Crucial to Its Value

Culture

A new study finds that executives overwhelmingly believe culture is vital to how their business performs, but few are fully satisfied with the current state of their company culture. Your company culture differentiates your business from that of your competitors and influences the behavior and performance of your employees. But while you’re immersed in it every day, you may not be […]

Why Strategic Planning Fails

Vision

Making Goals Really Matter and Work Goals are critical measurements of accomplishment, progress, and success. However, how goals are created is a situation often rife with issues and challenges – especially when the goals are made up, or disconnected from a well-understood and sensible foundation. Too many organizations have goals that are untethered to anything […]

Why You Should Build a Culture of Giving Back

Social responsibility

Making charitable donations isn’t simply a feel-good thing. If you do it right, those donations can drive change in your community and within your organization. Giving to your favorite charity feels good, there’s no denying that. But your charitable initiatives can have a greater impact on your company than you may think. Gone are the […]

51 Rules for Leadership Excellence

Gibbs

If you’re a fan of the “head slap” made famous by NCIS character Leroy Jethro Gibbs, you know that this non-injurious action is usually meant as a reminder when a team member is in violation of one of the Gibbs rules. Gibbs’s rules originated from his first wife, Shannon Gibbs, when she told him at their first meeting that “Everyone […]

The #1 Overlooked Strategy for Business Growth

Forest

Everyone’s on the lookout for strategies to quickly grow their business. Most overlook this one. Many people ask me how to get better at marketing. They’re usually entrepreneurs who are trying to get results from strategies that aren’t appropriate for their business’ stage of growth. Executing any strategy has a lot of nuances and, for most […]

Sales Advice: Improve Your Storytelling

Story

You’ve already spent time perfecting your questioning and listening skills. But how good is your storytelling? There are three key skills that define a great salesperson: the ability to ask great questions, the ability to listen actively, and the ability to tell great stories.  You’ve probably spent a lot of time thinking about the first […]

Managing Difficult Employees: Does Your Rock Star Have a Bad Attitude? 

Exploding

If left unchecked, high-performing “bad apples” can destroy your team. Here’s how to handle the situation without losing a star performer. Most business owners have encountered one of the most troublesome types of employee, the type I call the “high-performing bad apple.” These are individuals who typically do great work–they’re sharp, knowledgeable, and influence others–but […]

Motivating Salespeople: What Really Works

Percentages

Sales executives are always looking for ingenious ways to motivate their teams. They stage grand kickoff meetings to announce new bonus programs. They promise exotic trips to rainmakers. When business is slow, they hold sales contests. If sales targets are missed, they blame the sales compensation plan and start from square one. The finance organization, meanwhile, […]

50 Employee Engagement Ideas

Balance

Employee engagement is a hot topic in the world of human resources, and for good reason. According to Gallup research cited by Paul Keegan, reporting for Inc. Magazine, only “30 percent of American workers are engaged at work.” The cost of this disengagement ranks in at a whopping $450 billion to $550 billion per year, encompassing […]

5 Keys to Building and Scaling Company Culture

Group

Make sure your culture scales alongside your revenue If there is one area of your business to invest in, it’s your culture. Culture drives employee engagement, leading to greater employee productivity and a stronger business overall. But culture is an abstract concept that’s difficult to define, and even more challenging to measure. Eighty-seven percent of organizations cite culture […]