5 Ways You Should Be Using Social Media as Your Top PR Platform


Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced and more delicate matter. We need only […]

7 Rules Of Great Type Design (That Any Creative Can Use)

Type design

House Industries–a Delaware-based design firm and type foundry–might not be a household name, but you’ve definitely seen its work. It designed the New Yorker’s layouts and typeface, the font used in Shake Shack’s branding, and Jimmy Kimmel Live’s logo, among others. House Industries: The Process Is the Inspiration [Image: courtesy Watson-Guptill/Penguin Random House LLC] Andy Cruz and Rich Roat […]

5 Tips on Creating a Killer Facebook Ad Campaign


  While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. […]

4 Ways Small Businesses Can Master Marketing


One of the first hurdles a small business owner faces is getting the word out about her new business. Or, if the business is established, growing the business and attracting new customers. At the heart of driving sales is marketing. For business owners without marketing experience, this can seem overwhelming. The good news is there […]

Social media strategies to find more customers

Does the idea of “social selling” make you break into a cold sweat? Or, do you simply avoid it? Many sellers are nervous about using social media tools to fill their pipelines. They worry about being inappropriate or that the tools are too “fluffy” and won’t get them to a deal quickly enough. And they’re […]

Digital Disruption has changed sales

Digital disruption has forever changed the sales and marketing landscape. Instead of waiting to be told about a company’s products and services, buyers are turning to social media to research vendors and make buying decisions. In this new environment, it’s more crucial than ever for sales and marketing to align and create a united social […]

How to write good content that people will read.

Writing good content for your website and Blog has a lot to do with understanding your customer or audience. If you have ever been through a good strategic planning or sales excellence exercise you will have looked at your value proposition, which should give you what you need to make it easy to write an article […]

How to create loyal customers with good content. 

8 characteristics of content that develop trust Effective marketing strategies can be delivered in many ways, but they have certain aims in common, such as increasing website traffic. Still, the difference between getting visitors to your site and building a loyal following is huge. In order to grow your audience and nurture long-lasting relationships, you […]

Words you use on your website are important

Don’t overlook the words in your digital overhaul. A website migration or refresh is a great opportunity to practise some digital feng shui – to rethink your goals, refocus your user journeys, archive all the content you don’t need any more, and ensure your content is aligned with your up-to-date proposition. But done well, a […]

10 Design Principles to Enhance Your Social Media Posts

This article was contributed by Anna Guerrero. It’s no secret that visual content dominates on social media. Visuals help express ideas quickly — which is a refreshing contrast to the clutter of written content we absorb online every day. But when you’re competing against virtually thousands of other brands — how you can compete? That answer is with […]

4 Major SEO Shifts You Need To Know About

Websites and SEO go hand in hand. You will rarely find a successful website that doesn’t rely on search engine traffic. Which is why it is important that you are aware of the ever evolving Google Search algorithms and accommodate those changes in your SEO strategy.So it is pretty clear that you can’t setup SOE […]

How to measure brand awareness on Social Media

World population: 7.5 billion Number of people using social media platforms: 2.5 billion (expected figures for 2017 from Statista) With one-third of the world’s population using social media platforms and consumers religiously following their favorite brands on social media (see the chart below), it is no surprise that companies are also logged in to social […]