4 Ways Small Businesses Can Master Marketing

One of the first hurdles a small business owner faces is getting the word out about her new business. Or, if the business is established, growing the business and attracting new customers. At the heart of driving sales is marketing. For business owners without marketing experience, this can seem overwhelming. The good news is there […]

Planning website content: 5 must-read articles

Without proper planning, content can derail website projects. Missed deadlines, poor quality content, spiralling budgets, plummeting team morale and projects left in limbo are just some of the symptoms of failing to planning content production up-front. To help keep your website projects on track, we’ve gathered some of our must-read articles on the topic of […]

7 Simple High-ROI SEO Tactics for 2017

SEO is changing so often that it can be hard to decide what you should be focusing on. So let’s go over 9 simple SEO tactics for 2017 that will skyrocket your web traffic. 1) Cross-Link to Your Own Pages If you go to QuickSprout, or NeilPatel, you’ll notice that Neil links to other blog posts in the sidebar. […]

Social media strategies to find more customers

Does the idea of “social selling” make you break into a cold sweat? Or, do you simply avoid it? Many sellers are nervous about using social media tools to fill their pipelines. They worry about being inappropriate or that the tools are too “fluffy” and won’t get them to a deal quickly enough. And they’re […]

How to write good content that people will read.

Writing good content for your website and Blog has a lot to do with understanding your customer or audience. If you have ever been through a good strategic planning or sales excellence exercise you will have looked at your value proposition, which should give you what you need to make it easy to write an article […]

How to create loyal customers with good content. 

8 characteristics of content that develop trust Effective marketing strategies can be delivered in many ways, but they have certain aims in common, such as increasing website traffic. Still, the difference between getting visitors to your site and building a loyal following is huge. In order to grow your audience and nurture long-lasting relationships, you […]

Words you use on your website are important

Don’t overlook the words in your digital overhaul. A website migration or refresh is a great opportunity to practise some digital feng shui – to rethink your goals, refocus your user journeys, archive all the content you don’t need any more, and ensure your content is aligned with your up-to-date proposition. But done well, a […]

4 Major SEO Shifts You Need To Know About

Websites and SEO go hand in hand. You will rarely find a successful website that doesn’t rely on search engine traffic. Which is why it is important that you are aware of the ever evolving Google Search algorithms and accommodate those changes in your SEO strategy.So it is pretty clear that you can’t setup SOE […]

How to measure brand awareness on Social Media

World population: 7.5 billion Number of people using social media platforms: 2.5 billion (expected figures for 2017 from Statista) With one-third of the world’s population using social media platforms and consumers religiously following their favorite brands on social media (see the chart below), it is no surprise that companies are also logged in to social […]