Why should you have a website

Website design

For most, the reason for having a website is that they want to GROW THEIR BUSINESS If you are not on the internet you can’t be found by all those searching for businesses like yours.   Will a web site help grow your business? The answer is yes, as long as you do it properly. A […]

How to Use Facebook Analytics for Your Website 

Learn about implementing Facebook analytics on your website. Like any good analytics platform, there are many layers of information available. Once you have Facebook analytics installed on your website you are able to use the data for Facebook advertising. With this level of data, your advertising campaigns can be targeted toward the increasing number of people who are […]

An advertising campaign created from your analytics

Analytics advertising

An advertising campaign created from your analytics A traditional approach to creating an advertising campaign is to develop a message that you think will attract customers and try it out. If you have several ideas, you may test these in an A/B advertising campaign to understand which message gains you more customer interactions. Over time and with much […]

Web performance checklist for developers.

Website speed

Speed up your website. If you are a programmer, here is a web performance checklist that can help you squeeze additional microsecond performance from your website. With page loading speeds now part of the criteria for good rankings on search engines it is becoming more important to have good coding practices that improve website loading times. This […]

Planning website content: 5 must-read articles

Without proper planning, content can derail website projects. Missed deadlines, poor quality content, spiralling budgets, plummeting team morale and projects left in limbo are just some of the symptoms of failing to planning content production up-front. To help keep your website projects on track, we’ve gathered some of our must-read articles on the topic of […]

Getting your business on the internet

Creating a website

For most small businesses, the process of getting your business on the internet can be a minefield.   You want to do it for the best price while still getting the look and feel that say’s to the world you are a reputable business who knows what they are talking about. It is your window […]

5 Ways You Should Be Using Social Media as Your Top PR Platform

Archery

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced and more delicate matter. We need only […]

7 Rules Of Great Type Design (That Any Creative Can Use)

Type design

House Industries–a Delaware-based design firm and type foundry–might not be a household name, but you’ve definitely seen its work. It designed the New Yorker’s layouts and typeface, the font used in Shake Shack’s branding, and Jimmy Kimmel Live’s logo, among others. House Industries: The Process Is the Inspiration [Image: courtesy Watson-Guptill/Penguin Random House LLC] Andy Cruz and Rich Roat […]

5 Tips on Creating a Killer Facebook Ad Campaign

Facebook

  While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. […]

4 Ways Small Businesses Can Master Marketing

communicate

One of the first hurdles a small business owner faces is getting the word out about her new business. Or, if the business is established, growing the business and attracting new customers. At the heart of driving sales is marketing. For business owners without marketing experience, this can seem overwhelming. The good news is there […]

website don’t for wordpress

Consumers typically have their own experiences when it comes to web hosting and their own opinions. If you search Google for reviews for any web hosting provider you’ll find dozens of results. Usually, there are a lot more negative reviews than there are positive ones. I thought I would flip that around and share some […]

7 Ways to Increase Sales with Marketing Automation

Marketing Automation

you know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. So, how can you tap into different aspects of marketing automation to increase sales? Check out […]

7 Simple High-ROI SEO Tactics for 2017

SEO is changing so often that it can be hard to decide what you should be focusing on. So let’s go over 9 simple SEO tactics for 2017 that will skyrocket your web traffic. 1) Cross-Link to Your Own Pages If you go to QuickSprout, or NeilPatel, you’ll notice that Neil links to other blog posts in the sidebar. […]

Social media strategies to find more customers

Does the idea of “social selling” make you break into a cold sweat? Or, do you simply avoid it? Many sellers are nervous about using social media tools to fill their pipelines. They worry about being inappropriate or that the tools are too “fluffy” and won’t get them to a deal quickly enough. And they’re […]

Digital Disruption has changed sales

Digital disruption has forever changed the sales and marketing landscape. Instead of waiting to be told about a company’s products and services, buyers are turning to social media to research vendors and make buying decisions. In this new environment, it’s more crucial than ever for sales and marketing to align and create a united social […]

How to write good content that people will read.

Writing good content for your website and Blog has a lot to do with understanding your customer or audience. If you have ever been through a good strategic planning or sales excellence exercise you will have looked at your value proposition, which should give you what you need to make it easy to write an article […]

How to create loyal customers with good content. 

8 characteristics of content that develop trust Effective marketing strategies can be delivered in many ways, but they have certain aims in common, such as increasing website traffic. Still, the difference between getting visitors to your site and building a loyal following is huge. In order to grow your audience and nurture long-lasting relationships, you […]

Words you use on your website are important

Don’t overlook the words in your digital overhaul. A website migration or refresh is a great opportunity to practise some digital feng shui – to rethink your goals, refocus your user journeys, archive all the content you don’t need any more, and ensure your content is aligned with your up-to-date proposition. But done well, a […]