Planning website content: 5 must-read articles

Without proper planning, content can derail website projects. Missed deadlines, poor quality content, spiralling budgets, plummeting team morale and projects left in limbo are just some of the symptoms of failing to planning content production up-front. To help keep your website projects on track, we’ve gathered some of our must-read articles on the topic of […]

Getting your business on the internet

Creating a website

For most small businesses, the process of getting your business on the internet can be a minefield. You want to do it for the best price while still getting the look and feel that say’s to the world you are a reputable business who knows what they are talking about. It is your window for […]

5 Ways You Should Be Using Social Media as Your Top PR Platform

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced and more delicate matter. We need only […]

14 Ways to Qualify a Sales Lead

During your first conversation with a prospective customer, your job is to discover if they’ve got the money to buy your offering and if you’re talking to the person who has the authority to buy. To this end, there are fourteen questions that you should memorize so that you can introduce one or more of […]

How to deal with Toxic bosses

Bad bosses contaminate the workplace. Some do so obliviously, while others smugly manipulate their employees, using them as instruments of their own success. Regardless of their methods, bad bosses cause irrevocable damage to their companies and employees by hindering performance and creating unnecessary stress. The stress your boss causes is bad for your health. Multiple studies have […]

7 Ways to Go From a Boss to a Leader

Many people view the terms “boss” and “leader” as interchangeable — but they are vastly different. To determine which one you are, I encourage you to honestly answer this question: Do you: a) see your team members as an aggravating necessity that you have to put up with in order to accomplish day-to-day activities and achieve goals? […]

7 Rules Of Great Type Design (That Any Creative Can Use)

House Industries–a Delaware-based design firm and type foundry–might not be a household name, but you’ve definitely seen its work. It designed the New Yorker’s layouts and typeface, the font used in Shake Shack’s branding, and Jimmy Kimmel Live’s logo, among others. House Industries: The Process Is the Inspiration [Image: courtesy Watson-Guptill/Penguin Random House LLC] Andy Cruz and Rich Roat […]